News

FSB launch in-house pre-packed Bet Builder product

Feb 2024

FSB is proud to announce the rolling out of a fully automated, pre-packed Bet Builder product onto its sportsbook platform.

The new product, powered entirely from FSB’s proprietary football pricing models, generates and publishes an extensive selection of pre-built Bet Builder bets within individual matches.

Demonstrating the scale of our highly automated capabilities, the pre-packed Bet Builder odds content will be integrated into almost 100,000 annual matches covering top-flight and lower league action from multiple leagues across various continents in men’s and women’s football.

A multi-month, end to end collaboration between FSB’s Trading, Product and Quant teams, the pre-packed Bet Builder has player/team props content within its core output and has been built with a forensic focus on UX optimisation evidenced in a unique front end carousel display.

Mark Wilson, Sportsbook and Trading Director at FSB, said: “The exciting introduction of our Pre-Packed Bet Builder product truly takes our football offering onto another level.

To maximise the potential of this product we are producing vast volumes of automated, pre-packed betting content and it’s no surprise that initial data indicates margins north of 30% and increased player LTV numbers across our partner community.

This new roll out is a further example of our unique and skilled capabilities in building innovative, contemporary sportsbook technology products that position us as one of the leading B2B sportsbook specialists.”