It’s been an exciting NFL season so far with the Kansas City Chiefs and Pittsburgh Steelers boasting the best records as the run into the play-offs continues. Talking about in-form sides, it’s been a fantastic season for us at FSB too.
Our November numbers for NFL saw an impressive 25% jump in margin year on year and a 13% increase in average wager size. On top of this, turnover has lifted by an astonishing 216% year on year in the sport.
Our Head of Trading, Mark Wilson said he wasn’t surprised, “We have been committed to bulking up our US sports coverage in 2020 and these numbers are a testament to that. As you can imagine, our partners are absolutely delighted, too. Throughout the year we’ve been adding more in-play and derivative markets to our NFL content portfolio so it’s great to see that these have been popular.”
As well as a stronger focus on US Sports, we’re also building up a strong US team with Vice President of Operations, Bob Akeret and Vice President of Sales, Larry Pelzer two key new recruits.