IGT veteran Madinia Melanis has joined FSB as Vice President of Program Management in a move that further strengthens FSB's North America senior management team.

‍Melanis joins from supplier giant IGT where she held several roles over a distinguished eight-year career. Most recently she was Senior Manager – Head of North American PlaySports PMO but has been US Sports Betting Regional Lead – Head of PMs and Bid Manager – Business Proposals.

As VP of Program Management at FSB, she will be responsible for on-boarding our North American client base ensuring an effective and seamless delivery experience. She has also been tasked with building out FSB’s expanding retail and online delivery teams in the region.

Ian Freeman, Chief Revenue Officer at FSB, said: “Madinia is a major coup for FSB and she will play a key part in our plans for the North American market. She has incredible experience and knowledge of the industry and the wider sports betting market, and we are thrilled to be able to leverage this.

“FSB is at the cutting-edge of retail and online gambling technologies and as we further establish ourselves in North America we will continue to onboard the best talent in the business and in Madinia we have certainly done that.”

Madinia Melanis, VP of Program Management at FSB, said: “It is an honour to join such an innovative, fast-growing organisation that has ambitious plans for North America.

“I am looking forward to using the experience I have gained over the years to help take the company to the next level and to not only meet but exceed the goals it has set for itself.”