FSB is pleased to announce another key addition to our growing North American team with the appointment of experienced sports betting professional Keenan Lassor.

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Lassor, appointed Business Development Manager, will work with Mike Van Ermen’s Business Development team to continue the commercial momentum FSB has been experiencing in the region. Keenan will be responsible for driving sales in the tribal and commercial casino segments across the region.

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The experienced Lassor was part of the wider team that introduced sports betting in Delaware via a managerial role at the state racetrack and further bolsters the deep sportsbook operational experience prevalent within the FSB North American Business Development team.

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Lassor joins FSB just days after we secured licensing approval in Nevada which supplemented existing regulatory approval in Ontario and South Dakota this year.

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Mike Van Ermen, Vice President of Business Development at FSB, said: “As we continue to scale in North America, it’s imperative we continue to build up our Business Development team to meet the demand and interest in our Tier 1 tech stack. Keenan is an excellent hire who understands the sports betting ecosystem across our rapidly evolving region. I’m hugely excited about what he can achieve at FSB.

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Keenan Lassor, Business Development Manager at FSB, said: “There is a noticeable buzz of excitement around FSB in North America at the moment and to be able to play a part in this fast-moving story is thrilling. The sophisticated, convenient and agile nature of our tech stack offers so much to ambitious operators and I can’t wait to start spreading that powerful message.”

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