Increasing our growing retail footprint further we’re pleased to announce a new partnership with independent UK bookmaker, Bet Central.

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The new alignment will see FSB provide Bet Central with our award-winning SSBT technology across four key shops within their regional estate.

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In a further boost to our retail profile, Bet Central have switched their complete SSBT technology from their existing provider to FSB’s award winning product.

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The news comes just weeks after our retail product played a key part in our Multi-Channel Supplier of the Year victory at the EGR Awards earlier this summer.

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Russell Colvin, Head of Retail at FSB, said: “Since our EGR Multi-Channel Supplier award win in June, interest in our retail product has been phenomenal. This new partnership with Bet Central is an example of this momentum we are experiencing.

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We have collaborated closely with the outstanding team at Bet Central to carefully curate a retail offering for their player base that includes multi-language support, deep linking banners, early cash out and bet builder product. We’re confident our award-winning product will prove the perfect upgrade for their retail business and we look forward to a long and successful association.

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Greg Harriott, Director at Bet Central, said: “As an organisation we are passionate about delivering first class experiences to our customers. FSB’s new innovative retail technology made a huge impression on us and after working closely with Russell and his team we were compelled to cement the partnership and upgrade our offering.”

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