FSB report best ever Cheltenham Festival

Mar 2023

FSB has announced a string of record performance numbers related to this month’s Cheltenham Festival horse racing event.

After a busy four days delivering for our partner community, we reported a 38% YOY increase in bet numbers and 45% growth on active players engaging with our operator clients over the week.  These numbers were supplemented by record platform revenue for the annual event and a 5% jump in turnover from 2022.

Powering dedicated horse racing brands like Fitzdares and Bet Goodwin, we launched new platform products like Bet Boost, integrated forecast/tricast betting and a dedicated Cheltenham hub hosting curated Festival focussed special bets all in time for the tapes going up on March 14th.

FSB’s successful Cheltenham Festival comes a month after going live in North America with long term horse racing focussed heritage partner Fitzdares in the Canadian province of Ontario.

Mark Wilson, Sportsbook and Trading Director at FSB, said: “As a sportsbook first supplier with deep expertise across horse racing, the Cheltenham Festival is one of our tentpole events within the sporting calendar so naturally we are thrilled with these striking set of results.

“Attaining double digit growth across a number of key metrics is testament to the dynamism of our teams as we strived to deliver an enhanced product proposition to our partner community over the four days.

“We now look forward to next month’s Grand National confident in our continued ability to deliver a world-class horse racing betting experience to the industry.”