FSB enters North America with Ontario launch

Mar 2023

FSB's global footprint has significantly increased after going live earlier this month in the regulated Canadian province of Ontario.

Working alongside long-term partner Fitzdares, we are powering the operator across the province with our award-winning sportsbook, comprehensive iCasino aggregation product and empowering back office platform enabling the premium bookmaker to curate a world-class bespoke betting service within the newly regulated market.

FSB’s entry into the North American region means we are now active and operational across four global continents.

Adam Smith, Chief Executive Officer at FSB, said: “This positive news is a hugely important milestone for FSB as we go live in our fourth global continent.

What makes this achievement more satisfying is entering the regulated Ontario market with our long-term, heritage partner Fitzdares. This enhanced relationship is testament to the ambition we have to grow stronger together with our partners across multiple jurisdictions and regulated growth markets like Ontario.

With a second partner launch imminent, we look forward to playing an aspiring, ambitious, long term role in the province.

Ian Freeman, Chief Revenue Officer at FSB, said: “Going live in North America represents another landmark moment for FSB on the back of a successful 2022.

Ontario will be a key jurisdiction within our core markets strategy and we’re passionate about playing a major role within one of the world’s leading and well constructed regulated markets.

We feel privileged to work with exceptional operational teams within our customer base and this new alignment with Fitzdares is indicative of how we work hand in hand with partners to meet their organisational goals across platform, product and geography.