FSB announces partnership with South African giant SuperSportBet

Feb 2024

FSB is proud to announce a significant strategic partnership with South African operator, SuperSportBet.

The collaboration will see FSB deliver its award-winning sportsbook, casino and platform products alongside the multi-media powerhouse brand.

SuperSportBet, who officially launched in January, is owned and operated by the KingMakers Group, a leading African betting and digital entertainment group of companies.

The sportsbook will be fully localised to the South African market with a range of sports options, expertly traded domestic horse racing markets and bet types supported by multiple local payment integrations.

SuperSportBet will also roll out a compelling online casino offering, leveraging games from the biggest providers in the industry.

This will be underpinned by the provider’s powerful Player Account Management solution, delivering end-to-end visibility across the player journey from registration and deposit, right through to withdrawal.

Barrie Swart, General Manager at SuperSportBet, said: “We believe in bringing fans closer to the action and this collaboration with FSB enables us to offer players a unique sports betting and iGaming experience for the South African market that includes My Boost, Bet Builders and Super Boosts. We are looking forward to continued collaboration between our teams and that our partnership will make a significant impact in the market.”

Adam Smith, Chief Executive Officer at FSB, said: “This landmark partnership has been many months in the making and we are very proud to have been chosen as platform partners of SuperSportBet. The trust they have placed in our talent and technology is another important recognition for FSB and has been immensely satisfying. SuperSportBet’s aspirations in South Africa are truly inspiring and we are delighted to be playing a part in what we all feel will be a captivating growth journey.”