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For many of us the day begins and ends with a look of Oddschecker, in an often vain attempt to hunt out the value and steal a march on the opposition.

Such is the significance of the site, however, and so conscious of it are traders, that digging up those nuggets has become harder and harder in recent times. Thankfully, in horseracing at least, that may have changed this week with the launch of Black Type on the FSB platform. We’ve been talking to its founders Dave Gowers and Craig Nicholson for some time now about their ambition to run an online sportsbook that is predominantly racing-focused; one that lays a fair bet at a fair price.

The pair know a thing or two about trading, having overseen the resurgence of 888sport’s racing product whilst they were working for Kambi. But it was FSB they turned to when they were looking for a suitably modern platform to cater for their needs. Between us we’ve devised a hybrid system that allows them to do what they’re good at, trading horses, and our in-house team in London to look after other sports.

Visitors to the site www.blacktype.bet will also benefit from our trader-led CRM tools that are designed for better player segmentation and properly tailored bonusing. There will be no crazy sign-up offers or gimmicky incentives. It’s all about bookmaking as it was in the good old days, before the big firms began laying Manchester United to win a corner in the match. Maximum stake a fiver.

There will be some who scoff, of course, but Gowers and Nicholson have significant course and distance form. Backed by Mylo Sangster, the grandson of famous owner Robert Sangster, they also have the support of someone with excellent racing pedigree who knows how to back a winner. My view is they’re certain to be stayer, and you’ll be seeing plenty of Black Type on Oddschecker in the years to come.

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